Email marketing is an extremely effective customer conversion method for contractors to have in their marketing toolbox, but what makes a good email marketing campaign? By anticipating your customer's needs and giving them the experience they want, you maintain credibility and relevance, thereby increasing customer retention and improving your sales.

You have many options when it comes to developing a marketing plan for your contracting business. Creating the right strategy is a vital part to helping your business thrive. This includes traditional marketing methods as well as newer, digital marketing strategies.

One of the most common challenges contractors face as spring approaches is pushing sales in the shoulder season. It’s something that you need a solid plan to overcome, as this potential loss of revenue can impact even the most successful contracting business.

Facebook has over 250 million users, 52 percent of which use it daily. And it is no longer just for the youth audience, the 35 and older demographic now represents more than 30 percent of users. That means using...

You know that many people use search engines to find local businesses, which is why having a website for your company is so important. But what is the best way to utilize your site to turn searchers into customers?

The Yellow Pages have been a marketing staple for decades – but are they still the right way to advertise your business? In this week’s blog post, we’ll discuss trends in local consumer searches and what they indicate about the future of Yellow Pages advertising.

Statistics prove that blogging is a fantastic way to generate leads for your business. In this week’s blog post, we’ll review some of those statistics and what they reveal about maximizing your blog’s ROI.

Some inbound marketing techniques require professional expertise. But there’s one form of inbound marketing that everyone can do: blogging. In this post, we’ll talk about why blogging is such an effective marketing technique.

A recent survey of business owners and marketing professionals showed that businesses that focused their marketing efforts on inbound marketing had a 62% lower cost-per-lead than their outbound-focused competitors. At iMarket, we’ve exceeded the average results reported by the survey: our “Domination Package” customers have a cost-per-lead of under $75 a lead. In this blog post, we’ll explain why we’re able to achieve these great results.

iMarket is getting some great press this month! We are featured in Contractor Magazine’s coverage of the QSC CONNECT 2010 conference in Las Vegas, where iMarket presenters offered popular sessions on web design, online marketing, and social media. Check out our blog for links to the article!