Apple released its latest iOS 15 update on September 20, 2021 and it came with a new feature for Apple Mail users called Mail Privacy Protection.
The Mail Privacy Protection update protects consumer privacy by preventing email senders from learning information about a user’s mail activity, including seeing if they’ve opened the email you’ve sent to them.
Apple Mail users are now able to select from two prompts following this update:
Protect Mail Activity: Hide IP address and privately load all remote content.
Don’t Protect Mail Activity: Show IP address and load any remote content directly on your device.
Retaining current customers and growing customer loyalty are two main benefits of email marketing. Without a strong email reputation, you could be losing out on customer engagement and added revenue. Let’s learn more about the importance of email reputation and how that applies to deliverability, what good or bad deliverability looks like, and some tips to maximize the deliverability of your email marketing campaigns.
What does your contracting business need to build your digital brand? You’ll need to consider your marketing plan as a whole, including traditional and digital media, which we covered in Part 1 of this 2-part blog series.
The key to email marketing for contractors is making the most of the limited attention spans of customers. Email segmentation helps you connect with quality leads and personalize your messages, all while keeping your customers fully engaged.
When it comes to getting your name out there and converting local homeowners into loyal customers, there are many marketing methods that can help you along. Creating the right overall marketing strategy is an essential part in helping your contracting business grow. These days, this means creating a solid digital marketing strategy.
Email marketing is an extremely effective customer conversion method for contractors to have in their marketing toolbox, but what makes a good email marketing campaign? By anticipating your customer's needs and giving them the experience they want, you maintain credibility and relevance, thereby increasing customer retention and improving your sales.
You have many options when it comes to developing a marketing plan for your contracting business. Creating the right strategy is a vital part to helping your business thrive. This includes traditional marketing methods as well as newer, digital marketing strategies.
The million dollar question for email marketers is “How do I avoid the Spam folder?” It’s the one question on every marketer's mind but in order to avoid facing this issue there are a few things one must know first. I will be covering some basic information about spam filters, 3rd party services that can help, as...
Many have heard the saying “a dollar saved is a dollar earned.” Using that logic, an email address saved would be equivalent to an email address earned. Watching people become inactive in your mailing list is a normal thing. Attempting to spark the interest of someone who once was interested but now is not is no...
Like any other digital marketing channel, email marketing can either positively impact your business or become a colossal pain if you do not follow certain basic rules. Today I’m going to help clarify what those basic rules are and explain the importance of each. This will hopefully give you a better understanding...
Consider how much time and effort you put into creating the perfect email. Now compare that to the amount of time you spend writing your subject line. Because a poorly written subject line can deter the recipient from even wanting to see that perfect email, you might want to take a second glance at that subject...
Knowing where to invest your marketing dollars is never an easy task, especially for start-ups. Email marketing is not only one of the most affordable marketing channels, it's also one of the most versatile and effective. It keeps your customers updated, boosts revenues and leads, re-engages old customers, and...
The ultimate goal for sending an email is to make a return on your investment so it’s only natural that the average email marketer would prefer sending a lead generation email over an email meant for branding purposes. With that said, it’s still crucial that we maintain a balance between the two if we want to...
