All right, so maybe Google's Penguin 2.1 algorithm update isn't nearly as scary as the picture above. But with Halloween right around the corner, would you expect anything less?
Go ahead, share it with your friends - you know you want to.
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Today marks Google’s 15th anniversary. And with birthdays come birthday presents. But oddly enough, Google has decided to give us all a gift instead, by announcing a brand-new algorithm: the Google Hummingbird algorithm. However, the Google Hummingbird algorithm is unlike previous algorithm updates such as Panda,...
Google and Bing have confirmed that social media activity is taken into account when determining your website’s search engine ranking, but Microsoft is looking to make its search engine the most social way to find what you are looking for on the web. Bing has introduced a panel on the far right of its search engine interface known as the “social sidebar”. This panel contains social media updates from Facebook, Twitter and more.
Unnatural linking is a no-no. Google has made this very clear for quite some time. And yet, even until this day, there are many professional search engine optimizers (SEOs) who simply refuse to believe it. Although many SEOs acknowledge the perils of unnatural linking, they nevertheless continue their black hat...
As an SEO (search engine optimizer) with years of experience at multiple successful SEO companies, I have had the pleasure of optimizing hundreds of websites. Local, national, international; services focused, informational and e-commerce – I have worked on them all. And in that time, my points of contact at these...
As terrifying as it may sound, it is true: keyword cannibalization DOES exist! Even in this modern day and age, websites are falling prey to this foul act left and right. And the scariest part? Webmasters don’t even know what’s happening to them. Thankfully, it doesn’t have to be this way. You can change your...
Practically all of us in the Internet marketing industry have heard the phrase, “content is king”, but just because you have written relevant content for your website does not make it worthy of the 1st position in Google search results (a.k.a. the throne). Sure, your website’s content may rank decently for some...
June 07, 2011 marks a significant date in the history of Google. Othar Hansson, a software engineer at Google, announced via the Google Webmaster Central blog the introduction of authorship markup in Google’s web search. Experts on search engine optimization and Google’s algorithms could immediately foresee the importance of this feature. But interestingly enough, Google’s authorship markup has flown under the radar for quite some time. To help shed light on the value of Google’s authorship markup, allow us to elaborate on the history of authorship and its perceived benefits.
Earlier this morning, Google publicly announced the release of Google’s local carousel feature in English to desktops within the United States. Until today, the local carousel has only been available to some Nexus and iPad tablet users. Having been initially introduced back in December, 2012, we think it is safe to say the feedback for the local carousel was positive enough for Google to want to roll out such a significant design change to their search results. However, it does seem Google is still only taking baby steps, as Google’s carousel is only being displayed for specific types of local businesses.
We love blogging for our clients - but we also love it when you take a little time to get involved to add personal touches to the blogs to make them even more share-worthy.
One of our newly launched clients, Lee's Foodservice Parts & Repairs went the extra mile this week and wrote their own blog post that involved some history, a famous gangster, and a speakeasy... and the post still had to do with a service call to install a walk-in cooler in Chicago! Here's an excerpt from the post to grab your interest:
As a business owner serving a specific geographic area, you should have a listing on Yelp.com. Once that listing is claimed and verified by you or your SEO team here at iMarket Solutions, you have access to several tools in the back end of the site. Yelp announced a new tool available as of Monday March 25th to help business owners even more!
As promised, we raffled off a SHINY NEW iPAD to one of our booth visitors today at Mechanical Systems Week 2012!
We congratulate Frank Weaver of Home Comfort Experts for his win today! Home Comfort Experts is located in Indiana - we were so glad to meet Frank today and hand over his NEW iPAD! Check out the video below!
We will be at booth 530 ready to talk about how iMarket Solutions can help you have a dominating web presence for your HVAC or Plumbing website. Come by, learn how you can get more leads for your business AND leave us your card to be entered into our daily iPad Giveaway Drawing! Special conference pricing to all attendees!
Imagine you are enjoying a nice walk in the park and someone snatches your smartphone right out of your hands! How would you feel? Would you do this to someone else?
These seem like silly questions. The answer to all is generally, “of course not!” However, on the Internet, it seems like many have let the rules slide a bit with copying content from other websites.
You may have heard us say that Google makes regular updates to their algorithm, and that sometimes this means we need to make updates to your site. What does this mean, and how often does Google make updates anyway?
The first thing you may be saying to yourself is, “Why should I concern myself with videos, I just want people to call me!” We understand that it can seem overwhelming to consider yet another aspect of your marketing strategy, but we are here to help with this very important aspect of your online presence.
The simple answer is that video is where the people are at! Billions of people per day are watching videos on YouTube alone. YouTube is the second largest search engine, and you want to be found there!
As one blogger once said, “…contrary to popular belief, it’s not all just silly cat videos and adolescents injuring themselves.”
As you receive calls to your business throughout the day, are you keeping track of what kinds of questions come up? Are you having your support staff and technicians report back to you on what your HVAC, Plumbing, Electrical, or other customers seem to ask about or care about the most?
It may seem simple: if they need an air conditioning unit, being cool in the summer is important to them. But what questions did they ask? What confused them the most about the whole process of installation or repair?
Earlier today, Google announced the merging of Google Places into a new aspect of Google+ called Google+ Local. Over 80 million Google Places pages have already been automatically converted to the new Google+ Local format, and more will follow.
Google has stated that for businesses that service their clients off-site at a client’s home, or “on the road”, the address in Google Places should be hidden. As an HVAC, Plumbing, or other on-location service provider, your business falls into this category. This is definitely a big adjustment but one that is necessary for your optimum success in Google Places and local search overall.
More and more people are turning to the internet to find local businesses. You probably already know that having a website is key for finding new customers and getting new leads. But do you ever think about your company’s online reputation?