The million dollar question for email marketers is “How do I avoid the Spam folder?” It’s the one question on every marketer's mind but in order to avoid facing this issue there are a few things one must know first. I will be covering some basic information about spam filters, 3rd party services that can help, as...
Many have heard the saying “a dollar saved is a dollar earned.” Using that logic, an email address saved would be equivalent to an email address earned. Watching people become inactive in your mailing list is a normal thing. Attempting to spark the interest of someone who once was interested but now is not is no...
Like any other digital marketing channel, email marketing can either positively impact your business or become a colossal pain if you do not follow certain basic rules. Today I’m going to help clarify what those basic rules are and explain the importance of each. This will hopefully give you a better understanding...
Consider how much time and effort you put into creating the perfect email. Now compare that to the amount of time you spend writing your subject line. Because a poorly written subject line can deter the recipient from even wanting to see that perfect email, you might want to take a second glance at that subject...
Knowing where to invest your marketing dollars is never an easy task, especially for start-ups. Email marketing is not only one of the most affordable marketing channels, it's also one of the most versatile and effective. It keeps your customers updated, boosts revenues and leads, re-engages old customers, and...
The ultimate goal for sending an email is to make a return on your investment so it’s only natural that the average email marketer would prefer sending a lead generation email over an email meant for branding purposes. With that said, it’s still crucial that we maintain a balance between the two if we want to...
Could you please review us on Facebook? Make sure that your employees know that phrase by heart. Facebook has softly launched a new adaptation for their users called Facebook Professional Services. This new section of Facebook is adapting best practices from other direct competitors such as Yelp, Angie’s List,...
As we close out 2015, digital marketing continues to thrive by amusing and informing customers. If you care at all about organic search visibility, then you must care about keeping your customers supplied with relevant information. Unique, information-based content will entice your readers, give them the opportunity...
One of the ways we help our clients’ improve their online visibility and earn leads is by answering: “How are they different from their competition?” In this post, I am going to discuss how thinking outside of the box about what makes you, your employees and your company unique, can benefit your small business and earn you more leads.
Painted on one of the walls in our office are the words: “the only way to do great work is to love what you do.” It’s absolutely true, and today we’d like to announce further proof that passion and love for your work pays off. iMarket Solutions has just ranked in the Inc. 5000! The Inc. 5000 award, created and...
Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on Google.com in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.
This July marks our fifth year in business. When iMarket Solutions started five years ago, we had one goal in mind: to provide HVAC, plumbing, and electrical contractors with powerful online marketing tools. Five years later, we have grown and achieved much, but our initial goal remains the same.
The consumer decision process is notoriously complex. But with some guided marketing assistance and insights to how the consumer thinks, your HVAC or plumbing company can develop a trustworthy business that showcases positive customer experiences. By integrating social influence into your marketing strategy,...
In a recent Harris survey, the study found that only 68% of negative reviews receive a response. What’s more, out of that batch of negative reviews, 18% of reviewers reversed their opinion and became loyal brand advocates. Why? It’s all in your response. When your HVAC or plumbing company receives an online...
Reviews are an important part of your business and bottom line. We've already established the impact that reviews have on your business in our previous blog post: HVAC / Plumbing: Importance of Online Reviews for HVAC / Plumbing Industries. If you want to start taking action to build your online review presence,...
With only 12% of consumers saying that they take NO notice of online reviews, doesn't it seem obvious for your company to have a well-rounded online reputation to succeed? Customers are sharing their opinion and experiences online more than ever. Review sites have become an integrated part of the purchasing...
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.
On July 3, 2014, Matt Cutts declared to the search community that he was going on leave for 4 months, all the way through October. Upon hearing the news, I had a big sigh of relief. For you see, I thought to myself, “There is absolutely no way Google is going to launch any algorithms or make any significant updates to their existing algorithms while the face of their search quality department was on leave of absence.” I mean, who are SEO’s going to yell at and blame for all of their woes while he is away, right? Well, I was wrong...
[caption id="attachment_2226" align="alignleft" width="240"] Pamela Muldoon, iMarket Solutions & Rand Fishkin, MOZ[/caption]
Recently I attended the Content Marketing Retreat on Whidbey Island in Langley, WA. This is the fourth consecutive year for this retreat, sponsored by the Langley Center for New Media and...