Your goal as an HVAC contractor is to turn homeowners in your service area into your customers. If you’ve ever tried to take your marketing into your own hands, you know that this goal is often a lot easier said than done. The first step to improving your customer interactions is mastering touchpoints.
Struggling to keep up your business profits or keep your employees motivated? Good leadership is the foundation for setting and achieving the attitude, belief system and performance of your business as a whole. To truly keep motivation for business growth, you’ve got to change thinking patterns, and it all begins with instilling a solid set of principles for growth and execution.
Social media is an invaluable tool for your business. If you’re a business owner struggling to use social media to its fullest extent, you’re not alone. The term “social media” encapsulates a wide variety of topics—sometimes it’s hard to know where to start. We’re here to help you reach your greatest potential.
It might just be the most difficult part of the trade – how do you recruit top talent? You want the very best contractors, managers, and leaders on your team, but how do you go about finding them? Job candidates want to know that your company can not only provide the rewards and pay they deserve, but that it can also provide the training, support and development plans to advance their career.
In our previous blog post, we outlined some of the biggest myths out there regarding paid search, also known as Pay-Per-Click (PPC) advertising or Search Engine Marketing (SEM). We want to continue that discussion here. Even though those myths are the biggest, they’re not the only misplaced beliefs out there. Keep...
Running a contracting business without an online presence isn’t an option anymore. But what type of online marketing is right for your business? One method of marketing that’s gained popularity, but also skepticism, over the years is paid search. Also known as Pay-Per-Click (PPC) advertising and Search Engine Marketing (SEM), paid search is all about building strong accounts and analyzing the data to see how you can best optimize the data you find.
It’s no secret that this type of “word of mouth” advertising is still very important. This is perhaps even truer, now that people can find information about your business within seconds with a simple click of a mouse. Google My Business heavily impacts the relationship between online reviews and your SEO efforts—what does this mean for you?
Email marketing is an extremely effective customer conversion method for contractors to have in their marketing toolbox, but what makes a good email marketing campaign? By anticipating your customer's needs and giving them the experience they want, you maintain credibility and relevance, thereby increasing customer retention and improving your sales.
You have many options when it comes to developing a marketing plan for your contracting business. Creating the right strategy is a vital part to helping your business thrive. This includes traditional marketing methods as well as newer, digital marketing strategies.
One of the most common challenges contractors face as spring approaches is pushing sales in the shoulder season. It’s something that you need a solid plan to overcome, as this potential loss of revenue can impact even the most successful contracting business.
Google’s organic search algorithm is updated hundreds of times every year, and in some cases multiple times each day. And while specific details surrounding the latest updates are not always shared, we know one thing is for sure. Google is rewarding websites that provide exceptional value to those who are visiting them.
We’ve written before about the rise of secure protocols, and their increasing prevalence across the internet. This is largely due to the actions of Google, which has a vested interest in ensuring that the sites they index are as trustworthy as possible. Still, this is a deep topic, and our previous writings may have...
Google is gearing up to automatically enable location extensions in Google Ads for all accounts. Starting at the end of October, owners of accounts will have to opt out if they don't want this feature to start showing up in their existing pay per click advertising.
iMarket Solutions is thrilled to announce it has made the Inc. 5000 list for the 4th year in a row. Over the years we’ve shared the list with dynamic companies and alumni such as PopSocket, Peloton, Swell, Yelp, Zillow, Pandora, LinkedIn and many more.
Have you ever wondered why some websites start with HTTP, while others start with HTTPS? Or perhaps you’ve seen an indication in your browser that the website you’re viewing is “Secure” while others are not?
In their infancy, security protocols were often used on sites that collected data sensitive to user privacy....
It’s no secret that “change” is the only thing that ever stays the same when it goes to Google’s search results, and for home service contractors, the rate of that change has accelerated in 2017. We’re not just talking about the usual organic ranking algorithm updates, changes to the map pack, and general layout...
Since our founding in 2010, iMarket Solutions has put together an incredible group of individuals dedicated to the growth and success of the company. There have been a lot of accomplishments in the past 7 years, and ranking on the Inc. 5000 list is certainly a highlight. In fact, it’s been a highlight all 3 times...
iMarket Solutions held its first annual marketing conference December 8-9, 2016 in Las Vegas, NV. We were joined by clients from more than 20 companies across the country eager to learn more about key marketing and customer service topics to help grow their businesses and dominate their local markets in 2017.
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Big news this summer in the pay-per-click advertising world - In July, Google announced the launch of a new ad format: Expanded Text Ads (ETAs). As the name implies, these new ads significantly increased the available characters in search ads, allowing advertisers to include clearer and broader messaging. They also...
The million dollar question for email marketers is “How do I avoid the Spam folder?” It’s the one question on every marketer's mind but in order to avoid facing this issue there are a few things one must know first. I will be covering some basic information about spam filters, 3rd party services that can help, as...