Big news this summer in the pay-per-click advertising world – In July, Google announced the launch of a new ad format: Expanded Text Ads (ETAs). As the name implies, these new ads significantly increased the available characters in search ads, allowing advertisers to include clearer and broader messaging. They also restructured how headlines and descriptions worked. Below is what you need to know and what we here at iMarket have been doing to adapt to the change for our clients.

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Tags: ad performance, click-through rates, eta, online advertising, PPC, SEM
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