What does your contracting business need to build your digital brand? You’ll need to consider your marketing plan as a whole, including traditional and digital media, which we covered in Part 1 of this 2-part blog series.
The 4th quarter of the year is shoulder season for many contractors—October and November is the perfect time to examine your marketing efforts! Read on as we uncover the top Q4 marketing tips for contractors.
While stock photos can be useful to your website, it is always going to be a good idea to take custom photos for your website. Real photos of your team, trucks, and on-the-job activities can help establish trust and help you convert more leads.
Many companies offer digital marketing services, but few have the industry expertise and focus specifically on home services. Read on for several tips for discovering an agency partner that is dedicated to your business goals and overall success.
A solid social media presence helps you reach out to new customers and influence their buying decisions—through not only the commonly known social media sites but also review sites. Read on as we uncover 3 key factors to online growth through social media.
In the second installation of our 2-part blog series, we dive deeper into other types of promotions and methods for getting your promotions seen, such as by offering referral discounts, taking advantage of rebates, and by using social media to your advantage.
Promotions have a huge impact on buyers, and successful promos can be key to attracting direct lead conversions. Take a look at our research and strategic recommendations, and be sure to check back for the conclusion of this 2-part blog series on how to make the most of your promotions.
Google has brought their fair share of changes to their Google My Business and Google Ads products in an effort to adjust to changing business needs during the COVID-19 pandemic. We've summarized some of the most critical changes that could impact your contracting business.
Brand awareness can be defined as the extent to which consumers are familiar with the distinctive qualities or image of a brand of goods or services. Strong brand awareness is built with consistent, strategic messaging, and the right medium to get that message out.
Digital marketing can be confusing, and we understand it's full of buzzwords and acronyms. So we've defined 8 of the most common digital marketing "buzzwords" to get you on your way!
We recently shared part 1 of a 2-part blog post about emerging SEO trends to expect in 2020. In part 2, we cover a few more predictions, and how you can stay on top of these changes.
SEO is an industry that changes very quickly. Google always has and always will continue to make updates throughout the year, every year. The best way to keep up is by partnering with a marketing team that keeps a finger on the pulse of these changes. In this post, we'll uncover 4 of the biggest predictions for SEO in 2020.
iMarket Solutions is kicking off a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers.
In March, Google and Facebook pledged millions in grants for small businesses impacted by COVID-19. Eligibility requirements and timelines were announced this week, so we've summarized the most important updates you need to know.
Join iMarket CEO, Gary Elekes, as he discusses the impact and opportunities of the Coronavirus Aid, Relief, and Economic Security Act (HR 748) for home service contractors. Gary will also be digging into the recent announcement from Google to offer $340 million in Google Ads credits to small businesses, and a similar grant announced by Facebook.
In an effort to curb the spread of misinformation, Google is suppressing ads across multiple platforms such as Google Ads and YouTube, that contain any term relating to COVID-19 or coronavirus, regardless of whether they are “approved” in the interface. This applies to keywords, ad copy, and creative.
With 2020 in full swing, do you have all of the info you need to master Google’s search results? If your answer is no, our team is here to give you the details! Google pushes updates out on a daily basis, and the most frustrating part can be that most updates will have zero to little impact on your business, but you certainly don’t want to miss the ones that do. We’ve collected the top 5 Google updates that will have an impact on your business in 2020.
Due to the impact that COVID-19 is having on local businesses, Google recently enforced several global limitations to their Google My Business platform.
At iMarket, the health and well-being of our team members and our clients is our top priority. Like all businesses, we are closely monitoring the COVID-19 (coronavirus) pandemic, and wanted to share several steps we are taking to ensure the continued health and success of your business.
