iMarket Solutions Blog : Archive for the ‘In the News’ Category

What You Need to Know about Google Ads and COVID-19

Friday, March 27th, 2020

Summary of Google Changes

In an effort to curb the spread of misinformation, Google is suppressing ads across multiple platforms such as Google Ads and YouTube, that contain any term relating to COVID-19 or coronavirus, regardless of whether they are “approved” in the interface. This applies to keywords, ad copy, and creative. Further details can be found below. 

What Does This Mean? 

It means that even if you put keywords or ads targeted for the COVID-19 pandemic, you would see zero search volume on those pieces because Google is actively blocking them.

Why Is Google Doing This? 

Google is working to protect users from being capitalized on by companies trying to cash in on the virus, and to also ensure that information provided related to the virus is accurate and timely to help searchers in the best way possible. You can read more here about Google’s efforts to protect users.

Are We Using Those Terms in Our Ads? 

iMarket’s paid search team has reviewed all client ad copy to ensure there are no references to coronavirus or COVID-19 related keywords that would impact the visibility of your ads. 

We have been adding sitelink extensions to some ads that direct your customers to your blog post(s) regarding your business operations and safety precautions to help educate and reassure your customers during uncertain times. 

What Does This Mean for Other Digital Mediums?

Local Service Ads by Google 

The Local Service Ads by Google (LSAG) platform does not allow contractors to add language related to COVID-19. The biggest impact COVID-19 is having on LSAG is actual strategy adjustments where a contractor may change their business strategy, for example, to focus less on maintenance and instead focus primarily on replacement/installation. 

YouTube

Google is actively working on removing any content that spreads false information about COVID-19 or makes claims about preventing the virus instead of seeking medical treatment. If you are creating content about Indoor Air Quality, use caution about what you claim these solutions can actually do to mitigate the transmission of the virus. 

Facebook

Facebook has updated its advertising policy to protect users from individuals and companies trying to exploit the pandemic for financial gain. This means Facebook is prohibiting ads for products that refer to the coronavirus and COVID-19 in ways intended to create a panic or imply that their products guarantee a cure or prevent people from contracting it. For example, ads for face masks that imply they are the only ones still available, or claim that they are guaranteed to prevent the virus from spreading will not be allowed to run on Facebook, Instagram, or Facebook Display network.

Google Pledges Google Ads Credits

Google announced March 27 that they are pledging $340 million in Google Ads credits for small and medium-sized businesses in an effort to support businesses impacted by the COVID-19 pandemic. Details have not yet been shared regarding how much a typical business will receive or how far the credits will stretch, but they will be notifying eligible advertisers about available credits in the coming months. You can read the full article here

We Will Keep You Informed

The team at iMarket is evaluating other platforms and digital marketing mediums, and will continue to provide updates and adapt strategies as other changes come to light. Please contact your Marketing Coordinator with any questions, or contact us at 800-727-3920 to learn how iMarket can support your business. 

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Limited Functionality for Google My Business

Friday, March 20th, 2020

Due to the impact that COVID-19 is having on local businesses, Google recently enforced several global limitations to their Google My Business platform. 

The official statement from Google can be found here, but we also wanted to highlight some of the key limitations that will be temporarily impacting businesses globally: 

  • Businesses will be unable to receive new customer reviews
  • Businesses will be unable to respond to any existing reviews
  • No new Q & A will be published to Google My Business
  • Google is prioritizing reviews for edits critical to health-related businesses 
  • Google’s support team will manually review new listings, claims, and verifications for critical health-related businesses. If you have a new profile, you may experience delays in the verification process. 
  • There will be delays in general Google My Business support as they prioritize critical services

iMarket is closely monitoring the situation with Google My Business and will keep our clients apprised of updates and any impact to their businesses.

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iMarket Solutions Ranks in Inc. 5000!

Wednesday, October 21st, 2015

iMarket Solutions Inc. 5000

Painted on one of the walls in our office are the words: “the only way to do great work is to love what you do.” It’s absolutely true, and today we’d like to announce further proof that passion and love for your work pays off. iMarket Solutions has just ranked in the  Inc. 5000! The Inc. 5000 award, created and distributed by Inc. magazine, is given to the 5000 fastest growing companies in the U.S. Since being founded in 2010, iMarket Solutions has demonstrated continuous growth.

Over the past 3 years alone, we’ve grown by 64 percent! Our passion for our work has enabled us to provide quality leads to our many clients in the HVAC, plumbing, electrical, or construction industry, who in turn have made it possible for us to grow as strong as we have. To all of our clients, we offer our deepest gratitude for your faith in us. We will continue to provide you with the best possible service every day.

If you are not yet one of our clients, we encourage you to look at what others have said about the quality of our services. If you’re in the HVAC, plumbing, electrical, or construction industry, you rely entirely on consumer confidence in order to thrive. By focusing on building relationships within the communities you serve, we can help you generate quality leads to boost growth and keep those trucks out of the driveway. We have a proven track record when it comes to helping professional service companies expand their client bases.

If you do great work, then you probably love what you do just as much as we do. Call 800-727-3920 or click here to learn more about website packages, SEO, PPC, social media, and review management solutions.

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iMarket Solutions Celebrates Five Years!

Thursday, July 9th, 2015

 iMarket Solutions Celebrates Its First 5 Years

This July marks our fifth year in business. When iMarket Solutions started five years ago, we had one goal in mind: to provide HVAC, plumbing, and electrical contractors with powerful online marketing tools. Five years later, we have grown and achieved much, but our initial goal remains the same.

In 2010, Nadia Romeo, Gary Elekes and Andrew Allen founded iMarket Solutions. By establishing and implementing our core values of Customer Service, Return on Investment, Innovation, Teamwork and Integrity, we have helped our clients dominate their local markets.

We could not have made it this far without our clients, who have been with us throughout the years. Some of our clients have been with us since day one. We could not be more thankful for them.

We want to share with you some of our company’s milestones from the last half-decade. As we take a look back at our journey so far, we can’t wait to see what the next five years have in store.

iMarket Solutions Five Year Anniversary (1)

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iPad Winner at iMarket Booth at Mechanical Systems Week 2012

Thursday, September 20th, 2012
iMarket Solutions iPad Winner

Tammi Grow, Frank Weaver, Nadia Romeo

As promised, we raffled off a SHINY NEW iPAD to one of our booth visitors today at Mechanical Systems Week 2012!

We congratulate Frank Weaver of Home Comfort Experts for his win today! Home Comfort Experts is located in Indiana – we were so glad to meet Frank today and hand over his NEW iPAD! Check out the video below!

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#MechSysWk2012 – Mechanical Systems Week 2012 – Will YOU be there?

Tuesday, September 18th, 2012

We hope to meet you all at Mechanical Systems Week 2012 in Chicago!

We will be at booth 530 ready to talk about how iMarket Solutions can help you have a dominating web presence for your HVAC or Plumbing website. Come by, learn how you can get more leads for your business AND leave us your card to be entered into our daily iPad Giveaway Drawing! Special conference pricing to all attendees!

Not coming to Chicago for Mechanical Systems Week? We are happy to extend our special conference pricing to EVERY NEW CUSTOMER through Friday 9/21/2102! Call us today to lock in your special pricing at 800-727-3920.

Follow our live tweets at http://twitter.com/imarketsolution and be sure to follow the #MechSysWk2012 hashtag for ALL the latest news from Mechanical Systems Week 2012!

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In the News: Navigating Google’s Ever-Changing Obstacle Course

Tuesday, November 29th, 2011

Google is constantly changing its search algorithm to give users the best search results possible. The main goal of these changes is to detect spam and find companies that are violating Google’s rules and guidelines, such as those who are purchasing links.  Another big change is social search, with Google + (and the +1 button) personalizing your search results so they are influenced by your ‘circles’.

To learn more about these changes and how your company can keep on top of them, check out iMarket President Nadia Romeo’s featured article in HVACR Business: http://www.hvacrbusiness.com/issue/article/2010/navigating_googles_everchanging_obstacle_course.aspx

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iMarket in the News: HVAC Insider

Monday, August 22nd, 2011

iMarket Solutions is this month’s edition of HVAC Insider News! Our one year anniversary is pretty exciting; we are proud to have been able to build websites for a lot of great clients and form partnerships with some leaders in the HVAC business (notably Mitsubishi and Goodman). We will continue to work hard to bring in leads for all our customers with great websites, great content, and carefully planned SEO. It has been a fantastic year and we hope to gain more staff to help with our rapidly expanding business. Check out the article here on page 8A.

http://www.hvacinsidernews.com/PDF/FloridaCurrent/FloridaCurrent.pdf

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Are Mobile Customers Missing You?

Thursday, August 18th, 2011

Do you have a mobile website? Are you not sure if you need one? Check out this great article in HVACR Business by iMarket President Nadia Romeo about how a mobile website can help your plumbing, heating and electrical customers reach you anytime, anywhere.  Learn what you need to make a mobile website successful and how to stay ahead of your competition!

http://www.hvacrbusiness.com/issue/article/1872/_are_mobile_customers_missing_you.aspx

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iMarket Solutions in the News

Friday, August 5th, 2011

We were excited about our one year anniversary and so was Contractor Mag: check out our article! We are proud to have been able to provide great websites for plumbing, HVAC, and electrical companies, generating hundreds of leads for our customers.  We will continue work hard to create valuable and interesting websites to expand on our current success.  Congratulations to our team, keep up the great work!

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