iMarket Solutions Blog : Posts Tagged ‘coronavirus’

SEO Lessons Learned in the Time of COVID-19

Friday, December 11th, 2020

2020 hasn’t been the year we all planned for. The biggest impact has come from dealing with the spread of COVID-19 and its effects. Getting through a pandemic, as we have discovered, isn’t easy. However, things are a little easier to handle when we take the opportunity to learn from these experiences.

Adaptability has become vital to businesses around the world and yours should be no different. There have been plenty of changes to how HVAC and plumbing companies perform their duties to account for the safety of their crews and customers. Additionally, we’ve all had to shift the priorities of our digital marketing strategies.

The approach to SEO for contractors is one part of the online strategy that has certainly seen plenty of changes. SEO can be a bane or a boon to your business. That’s why we want to share some of the key insights gained and lessons learned from managing the SEO and digital marketing strategy for local, essential companies in this time of crisis.

4 SEO Lessons You Should Know

Search Engine Optimization (SEO) plays a huge role in drawing potential customers to your site via the use of keywords and phrases. Thus far, we have 4 key insights we’ve found to help you adapt your digital marketing strategy to the current world. 

1.      Adapt to Changes with Google and Local Search

Google made several changes and added some unique features to help support businesses and provide customers with added transparency.

The first was that Google paused Reviews for a certain period of time. While Google Reviews have returned, it is a good reminder that they aren’t your only outlet. When Reviews are paused it is a good idea to refocus on other “watering holes” (websites) where people consume information such as Facebook, Home Advisor, Houzz, and so on.

Another change came with that RED icon that was added to every Google My Business Profile. Placed next to business hours to draw attention to potential changes, this icon also can create doubt for customers regarding whether your business is open or not. You can combat this by remaining consistent and strong about your business information on all other channels. The more consistent you are, the more trust your customers have in you.

One last note in this trend is that we want to encourage everyone to be an early adopter of the additions that Google has made to your Google My Business (GMB) profiles. This includes adding a COVID-19 post to your knowledge graph section and adding as much information as possible to your Local Service Ads section. The more info you provide, the more transparent your customers will know you are.

2.      Updates in Consumer Trends and Search Behaviors

It’s likely that you’ve already hopped onto this trend but if not, now is a great time to start. Unsurprisingly, search trends for certain products and services such as “Air Purification,” “Air Filtration,” “UV Air Purifier,” and more have seen a huge increase. The increased interest in these search terms has gone up by 400 to 600%. While the interest will likely never go back down to what it was, we want to remind you NOT to shift your entire strategy to only focus on these terms. Remember, SEO strategy involves long-term solutions so make sure to continue looking at longer-term SEO rankings for things like “HVAC,” “AC Installation,” “Heating Repair,” and so on. Using both types of terms to your advantage will help you gain the most traffic to your site.

3.      Adapting Business Objectives and Messaging

Remember to take your customers’ mindsets into account! They want to know that using your services won’t compromise their safety. You want to be transparent about your safety precautions, products and services, and your flexibility in regard to the delivery of those services (i.e. video call assessments). Customers will appreciate this transparency and the steps you and your staff are taking to ensure their health and comfort. Remember to be consistent across all of your online channels and avoid misinformation.

If possible, it may also help to offer flexible payment plans, Buy Now and Pay Later options, and other financial aids. This can help attract people to your site as they look for promotions, coupons, and deals that will allow them to get the work they need done.

It may be time to update how you ask for reviews too! When you have a raving fan, ask for a review and ask if they might touch on the safety precautions that your team took during the service call. This helps to address other customers’ fears in the future and can have a huge impact on how they perceive your brand. 

4.      Why SEO and Digital Brand Management Is Important

Last but not least we want to touch on the changes in search terms and habits. You want to make sure that your SEO strategy evolves as the industry continues to change during this time. This will breed long-term success if you take into account factors such as local trends and identifying keywords or phrases that will increase traffic to your website. If you haven’t already, try using Google Trends to take a look at some of the search trends that are currently out there. 

Your SEO strategy isn’t a quick fix, it’s a long-term approach. Keeping up with changes and trends like these will help you adapt your online marketing strategy in a way that will help your business get through the crisis and may even allow it to thrive in the long run.

Looking to optimize your SEO? Reach out to the team “Dedicated to Contractor Success”—contact iMarket Solutions!

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Making the Most of Your Promotions to Attract Leads: Part 2

Monday, July 20th, 2020

In our previous blog post, we uncovered how offering the right promotions, especially now in our current climate with the COVID-19 pandemic, can have a huge impact on buyers and can help contractors increase their conversions and leads. 

We described what some of the best promotion types are, how well they perform, and what plays into making certain promotions more successful than others. Now we’re going to dive a bit deeper into a few other types of promotions, or methods for getting your promotions seen, such as by offering referral discounts, taking advantage of rebates, and by using social media to your advantage. 

Increase Website Performance through Referrals and Reviews

Our research shows that discount performance for referrals, social actions, military, education, and emergency service professionals don’t show as much success as “dollar off” promotions, but these brand-boosting offers do have some fringe benefits that hold more weight than the direct lead conversion alone. 

Showing you care for the community is a great way to gain consumer trust and attention. And right now, supporting other essential workers is a good way to go about that as it helps build some positive buzz around your brand. 

Using Social Media for Your Promotions

Another opportunity available to you is to create exclusive promotions that encourage a social action, such as a “like” on Facebook or an email subscription. This gives you another outlet to stay in touch with your customers and also makes that customer feel like they are in on an exclusive deal, again giving them a positive view of your company. 

Referral discounts are something that consumers actively look for when working with local businesses, and encourages them to reach out to their friends to get their feedback. That said, personal recommendations are hugely impactful to consumer behavior against cold-call sales. 

Offering Rebates to Increase Conversions

Do you have the opportunity to offer a rebate? Then we highly recommend you do so! Rebates and trade-ins are almost always driven by the manufacturer or utility companies you partner with, and often offer great value and opportunity not only for your business but also for your customer and the manufacturer–it’s a win-win-win! 

If you’re not sure of the rebate opportunities available for your company, we recommend touching base with your iMarket Marketing Coordinator or reaching out to your local energy efficiency organizations to see if your service meets the criteria. 

Statistically speaking, rebate offers and trade-in deals have a lower direct conversion rate, however, they have a much higher success rate when offered in-person. This is a great way to earn trust from your customer, as they will appreciate you’re doing everything you can to save them money on a quality system or service. 

What Promotion Mix Is Best for Your Business?

Now that part 1 and part 2 of this post have covered the various types of promotions you can offer and which ones are most successful, it’s time to consider what mix is best for your business, and how to optimize your promotions for the best results. 

In analyzing the performance of hundreds of promotions, a few things stood out to our team. First, promotions that included a number in the title performed at a higher rate than those that did not. So rather than using a title like, “summer savings event,” we recommend being more direct. A good replacement for this may be, “$200 off AC Installations During Our Summer Savings Event.”

Next up, you’ll want to include a disclaimer, even if it’s as simple as saying, “Cannot be combined with other discounts or offers,” or “Some restrictions may apply.”  In our analysis of the top 11 promotions for each offer type, 91% included a disclaimer. Promos with the lowest direct conversion rate had only a 72% disclaimer utilization rate.

We can’t underestimate the importance of including a call-to-action and setting an expiration date. Promotions that tell customers to call to redeem had a 2.66% higher direct conversion rate than those that did not. 

Don’t make your customer guess or feel like they need to print the offer to redeem – this may be more work than they’re willing to put in in order to redeem the offer. And by setting an expiration date, you’ll give viewers a sense of urgency, which acts as a call-to-action in its own right.

Generally speaking, customers are not checking in to see if you’ve renewed a promotion, so it’s ok to set an expiration date for a month out and reset it once that deadline has rolled around. For more costly services such as installation, be a bit more lenient on the expiration date so that the customer has ample time to research and procure financing if necessary before using the offer.

And lastly, you’ll want to make sure that promotions are search-friendly, especially during an economic downturn where search behavior for cost-effective solutions is rising. The best way to do this without knowing anything about SEO is to include clear, detailed content that utilizes the types of keywords that people would search for to find the promotion. Think things like, “financing on a new air conditioner,” or “heat pump rebates.” 

Offer a Variety of Promotions to Reach Your Customers for Different Services and Products

We recommend offering a variety of promotions that will reach your customer base for different service and product offerings. For example, if you offer more that one vertical like HVAC and plumbing, you’ll want to add promotions for each so that you’re grabbing all audiences. From there, you will want to organize your promos so that they hit different segments of your business such as installation and replacement, or repair and service.

If a manufacturer is offering a rebate, this will speak to your installation and replacement segments. Now you’re covered for that segment, so you may consider adding a “dollar off” service promotion to reach repair and service customers, and a set-price tune-up to capture maintenance leads. We recommend offering 3-6 promotions that hit different segments in order to give customers the option they’re looking for without overwhelming them.

By offering the right types of promotions with optimized offerings, you’ll be well on your way to increasing website traffic and direct conversions. Particularly in a time when consumers are either in hard financial times or less willing to part with their cash-on-hand, offering promotions is a great way to meet your customers halfway for a win-win scenario. Putting these practices in place will allow you to set your marketing efforts up for success without sacrificing your bottom line! 

Let iMarket Solutions be your partner in digital marketing solutions for contractors. We are dedicated to contractor success. Contact us today!

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Making the Most of Your Promotions to Attract Leads: Part 1

Monday, July 6th, 2020

Most contractors offer promotions in order to attract attention and leads to their business, but you may be in the dark on how well these promotions actually perform and whether or not they are worth running. After all, this process is often driven by the manufacturer or by looking at what local competitors are offering, rather than having a cohesive strategy. 

Over the past couple of months, the team here at iMarket has been strategizing how contractors can drum up visibility and earn more leads during the COVID-19 pandemic. We know that promotions have a huge impact on buyers, and what types of promotions tend to be the most successful, but in order for us to make strategic recommendations, we had to dive a bit further. 

Read on as we uncover the journey into discovering what the best promotion types are, how well these promotions perform, and what factors play into making certain promotions more successful than others. 

Promotions Are a Powerful Tool for Contractors

Promotions have a huge impact on buyers’ decision making, with consumers looking for the best deal without sacrificing value. When analyzing our top 40 most trafficked websites, we uncovered that on average, 45 leads per year are calling contractors directly from their promotions page. Considering that some of these jobs include higher ticket services, such as system installations, we are talking thousands in potential revenue for your contracting business. 

Any contractor not featuring promotions on their website is missing out on a huge market of buyers. In fact, there was not a single contractor that made that top 40 list, who did not offer at least 1 promotion in the last year. To those unsure of the power of promotions or whether they’ll really work for their brand, we refer back to the old adage, where there’s a will, there’s a way. 

If there’s a will to offer high-quality service at a fair price, there’s a way to build a promotion that meets the demand, without selling your brand short. 

“How Do Promotions Fit My Brand?”

Choosing the right promotional offerings can make or break your strategic plan and can ultimately play into whether you’ll win or lose a customer. You want to be able to earn visibility without going overboard, and when you do this correctly, you can increase your direct lead conversions anywhere from .82% to 5.58%! A direct lead is a visitor who has called your business directly from a promotion page, (so this study excludes promotion-led conversions that may have happened in-person or from another page on your website). The key here is to ensure you’re featuring the types of promotions that will inspire your customers to take that next step. 

Not all promotions are created equal. 

This is the first thing you have to understand–depending on your buyers and their needs, you may need to flex your offer types and the value provided. As you’re planning your marketing campaign for the next season, you’ll want to consider what your audience is looking for and what benefit your company can offer to make the purchasing decision easier for them. 

The most popular promotion types among our clients include:

  • $ Off Service/Repair
  • $ Off System
  • Financing
  • Free Service Call/Consultation
  • Trade-in Opportunities
  • Rebates
  • Set Price Tune-Up/Maintenance
  • Reviews/Referrals
  • Maintenance Savings
  • Senior/Military/Teacher Discounts
  • Freebie Offers

Our team evaluated the performance metrics for these promotion types, with an interest in learning which had the best results, and this is what we found:

  • Certain types of promotions had a higher conversion rate than others, signaling they had a greater influence on consumer behavior. 
  • Promotion types with the highest influence include fixed-fee offers, discounts on repairs or a system, the promoted value from maintenance plans, and free consultation or free service call with the purchase of a repair or service. 

You might be thinking at this point, “wait, but I already provide these offers…” And that’s the key–many contractors offer these values without classifying them as a promotional offer! 

“So, Where Do I Start?” 

Whether you’re just getting started with promotional offerings or you want to overhaul your strategy to be more effective, there’s no need to reinvent the wheel. Get started by featuring the benefits of your business that you already offer. 

When you start posting promotions based on offers you already provide, you’ll save on the cost of the promotion while highlighting what already makes your business great. You may consider implementing this by:

  • Reposting financing information to a promotion, which can increase conversions by 1.34%.
  • Publishing set-price tune-ups, which can increase conversions by 3.01%. 
  • Highlighting maintenance plan benefits, which can increase conversions by 2.47%. 

You might not even need to make any business or marketing changes at all in order to implement your offers, and you’ll double the chance of a user finding this information on your website. For instance, one of the highest converting promos we saw in our analysis was for “20% off repairs with Club Membership Sign-Up,” an offer already available to maintenance club members. By featuring it as promotion, this business was able to generate interest for buyers coming in for repairs. As a result, they saw a high direct conversion rate on that promotion of 4.76%!

This same principle can be applied to feature financing opportunities, which are in high demand at the moment, during the COVID-19 outbreak. If using this method, read the fine print from your lender to make sure your offer is in compliance with their terms and conditions. 

Providing Value without Cutting Yourself Short

No matter what you choose to offer, the key is to hit home on your consumers’ needs without undercutting your sales, and knowing which promotions will give you the most bang for your buck. This is where many contractors struggle. 

In our evaluation of successful promotions, we found that the offerings with the highest conversion impact provided the consumer with a “dollar off” amount, whether it was money off a repair, discounts on specific service types, or a percentage off a system installation, or even freebies provided with system installations, which we’ll touch on in a moment. 

There’s a lot to be said about how valuable “dollar off” promotions are and we encourage you to reach out to our team for more information. It’s important to understand that consumers are typically less trusting of a range since they feel the highest dollar amount requires a huge investment on their part. 

When determining the value of your promotional offer, keep in mind that a set price gives the consumer the feeling that they’re in control over what the end cost will be. They’ll be more confident to move forward than if the price can fluctuate by the hour or by materials. Anything you can do to avoid concern ahead of time will help to build up your conversion rates. 

Running a Successful Promotion

The most successful “dollar off” system promotions are relevant to the seasonal needs and trends of your consumer. So right now, you may want to consider offering a discount on indoor air quality products to meet the increase in search volume during the COVID-19 outbreak. This may be a loss-leader promotion, but getting eyes on your brand now and setting a positive experience can help you earn lifelong customers. 

Keep in mind, offering a lowball price on an irrelevant system can have the opposite effect and wind up hurting your brand. Be selective when choosing a “dollar off” system promotion to ensure you’re offering true value to your ideal customer and their immediate buying behavior. You’ll be saving yourself a lot of grief by only promoting offers you would look favorably upon if you were the buyer. 

For instance, what about using freebies? Freebies can be a great way to clear out older system models from last season or to offer a smaller item for free in order to make a bigger sale. Examples include:

  • Free thermostat with system installation
  • 1-Year free service agreement with system installation
  • Free duct cleaning with HVAC system installation

Boost Your Brand and Increase Website Performance with the Right Promotions

By offering the right types of promotions with optimized offerings, you can increase your direct conversions by up to 5%. Particularly in this time where consumers are experiencing financial hardship or are less willing to part with their cash on hand, it’s a great idea to meet them halfway for a win-win scenario. 

Stay tuned for our next post, where we continue the discussion around promotions and how you can benefit from offering referral discounts and rebates, and by using social media to your advantage. Hitting various needs to reach your customer base is key to running successful promotions and attracting leads! 

Let iMarket Solutions be your partner in digital marketing solutions for contractors. We are dedicated to contractor success. Contact us today!

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Key Updates to Google My Business and Google Ads with COVID-19

Thursday, June 25th, 2020

A lot has changed over the past several months. Many of us have updated our lifestyles so that we spend more time at home, include face masks as a part of our outfits when we do go out, and perhaps wash our hands more often than we used to. There has been a large effort involved in trying to adjust to all of the changes that have come with the effort to stop the spread of COVID-19.

Of course, along with all the changes to our offline lives, there have been plenty of changes to how things are working online too. Google has brought their fair share of changes to their Google My Business and Google Ads products in an effort to adjust to changing business needs.

Our job here at iMarket Solutions is to make sure we keep you updated on what is going on with Google and how their changes and updates are going to impact your business.

3 Key Updates from Google You Should Know About

Here are some of the changes involving Google My Business and Google Ads in response to the current pandemic that we think you should know about:

Google Ad Credits for Small Businesses: Google announced in March 2020 that they would be allocating $340 million in ad credits for small businesses impacted by the COVID-19 pandemic to help them stay connected with their customers. Google first started to release these ad credits in New Zealand and after several weeks, began rolling these out to U.S. businesses last week. The maximum amount provided to small businesses will be $1000 per eligible company (so if you have multiple accounts, the grant will only appear in one of them.) If you receive funds from the Google Ads credits, the ad credit will be automatically applied to either a Google Search, Google Local Services or Google Display Account as determined by Google. The credit can not be moved to another Goggle account and must be used on the account applied to by December 31, 2020.

Google My Business Reviews Have Returned: Starting in March, Google halted the publication of new reviews and replies to reviews in Google My Business. This applied to any businesses that were not a part of the healthcare industry. Google has since resumed publication of reviews in Google My Business for companies in the home services industry. This is great news! The reviews submitted during this “pause” have now been published as well. Make sure you continue to request reviews from your customers—and don’t forget to reply to any new reviews that pop up, too. Remember that 82% of consumers read reviews for online businesses!

Updates to the Google Algorithm: Google didn’t skip a beat when it came to updating their search engine algorithm. This latest Core update started in early May and the rollout was completed around the middle of the month. The algorithm update will impact search engine results for content based on questions of quality, expertise, presentation, production, and comparison. Moving forward, it is advisable to check on-site content to ensure it conveys expertise, authoritativeness, and trustworthiness as this will affect your organic leads and traffic, along with your keyword visibility.

If you already work with iMarket Solutions, then you know that we will continue to keep you updated on changes like these as they can affect your online presence. We work hard to be a reliable provider of COVID-19 resources for contractors. This includes keeping you abreast of anything that can impact your business.

Of course, if you have any questions, you can reach out to your marketing coordinator at any time. If you don’t already work with us, we would love to talk to you and become your go-to resource for your digital marketing strategy.

We are Dedicated to Contractor Success. Contact iMarket Solutions today to learn more.

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Google Ads Grants Rollout in U.S.

Friday, June 19th, 2020

Exciting news – Google announced that they are rolling out Google Ads grants to eligible customers in the U.S. this week!

In March, Google pledged $340 million in Google Ads credits to support small and medium sized businesses impacted by the COVID-19 pandemic. Grants started rolling out in other countries in recent weeks, and began applying to U.S. customer accounts starting this week.

All eligible U.S. customers will receive a notification by the end of this week if they’ve been awarded a grant. Grant amounts will vary by customer and are awarded in an amount determined by Google. Grants will also apply to a single account. For example, if you had Local Service Ads by Google, pay per click, and display remarketing, the ad credit would only apply to one of those accounts.

iMarket’s search engine marketing team is closely monitoring all client accounts, and so far has seen more than $23,000 in ad credits provided for COVID relief to eligible clients. If you are a current iMarket client subscribing to PPC, Remarketing or Local Service Ads by Google, your Marketing Coordinator will be reaching out to discuss whether you’ve received a grant and which of the products the grant was applied to.

If you’re not currently in the iMarket family, contact us to learn more about how we can support your paid search success.

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Join the #HandWashChallenge for Home Service Contractors

Thursday, April 30th, 2020

On May 1, iMarket Solutions is kicking off a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers. Home service contractors provide essential services, working to keep their customers’ homes safe and healthy, and good hand hygiene is one of the best ways to ensure technicians are protecting themselves and their customers while on the job. 

Contractors are challenged to create videos demonstrating how they wash their hands, challenge colleagues, family and friends to participate, and share their videos on social media using the hashtags #HandWashChallenge and #ContractorsCare. 

Since the start of the COVID-19 pandemic, many contractors have taken steps to reassure their customers of the precautions their businesses are taking to ensure the health and wellbeing of their technicians and their customers during service calls. The #HandWashChallenge provides contractors an opportunity to build quality content for their business, particularly on their websites, social media and email marketing, while also building trust with customers through a demonstration of one of the company’s safety precautions. 

iMarket will also be making a cash donation to the COVID-19 Emergency Response Fund from the First Responder Children’s Foundation, and encouraging donations to the fund in conjunction with the #HandWashChallenge. Donate today!

Our hope is that the #HandWashChallenge will bring awareness and ongoing support to first responders as well as to the home services industry.

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Google & Facebook Grants Eligibility

Thursday, April 23rd, 2020

In March, Google and Facebook pledged millions in grants for small businesses impacted by COVID-19. Eligibility requirements and timelines were announced this week, so we’ve summarized the most important updates below.

Google Ads Grant

Eligibility Requirements:

  • Must have Google Ads account spend in 10 out of 12 months of 2019… AND
  • January and/or February 2020

Eligible customers receiving the grant will be issued 1 credit for future Google Ads spend. The ad credit amount will vary based on each customer’s past Google Ads spend, and will be applied directly in their Google Ads account. Google anticipates credits will be issued beginning in late May and will continue to roll out in phases.

Visit our YouTube channel for short, weekly updates on how COVID-19 is impacting paid search and other digital strategies.

Facebook Small Business Grant

Eligibility Requirements:

  • Have between 2 and 50 employees
  • Have been in business for over a year
  • Have experienced challenges from COVID-19
  • Be in or near a location where Facebook operates

To find out if your area is eligible, visit the Small Business Grant website and navigate to the “See Eligible Areas and Apply” section. Or watch a quick video on how to check eligibility for Facebook grants.

If you’re an iMarket client, contact your Marketing Coordinator with any questions regarding the grant eligibility. If you’re not a client, contact us today to learn how we can help you navigate the changing digital strategies impacting contractors.

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WEBINAR: Navigating the Current Economic Climate for Contractors

Monday, March 30th, 2020

Free Webinar for Contractors

Navigating the Current Economic Climate for Contractors

Tuesday, March 31 at 12PM EDT

Join iMarket CEO, Gary Elekes, as he discusses the impact and opportunities of the Coronavirus Aid, Relief, and Economic Security Act (HR 748) for home service contractors. Gary will also be digging into the recent announcement from Google to offer $340 million in Google Ads credits to small businesses, and a similar grant announced by Facebook.

Register Now


Visit our COVID-19 resource page for updates and resources impacting contractors and their businesses. Contact us today to learn more about the current digital solutions that are most vital to educating your customers about the essential services that you offer.

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What You Need to Know about Google Ads and COVID-19

Friday, March 27th, 2020

Summary of Google Changes

In an effort to curb the spread of misinformation, Google is suppressing ads across multiple platforms such as Google Ads and YouTube, that contain any term relating to COVID-19 or coronavirus, regardless of whether they are “approved” in the interface. This applies to keywords, ad copy, and creative. Further details can be found below. 

What Does This Mean? 

It means that even if you put keywords or ads targeted for the COVID-19 pandemic, you would see zero search volume on those pieces because Google is actively blocking them.

Why Is Google Doing This? 

Google is working to protect users from being capitalized on by companies trying to cash in on the virus, and to also ensure that information provided related to the virus is accurate and timely to help searchers in the best way possible. You can read more here about Google’s efforts to protect users.

Are We Using Those Terms in Our Ads? 

iMarket’s paid search team has reviewed all client ad copy to ensure there are no references to coronavirus or COVID-19 related keywords that would impact the visibility of your ads. 

We have been adding sitelink extensions to some ads that direct your customers to your blog post(s) regarding your business operations and safety precautions to help educate and reassure your customers during uncertain times. 

What Does This Mean for Other Digital Mediums?

Local Service Ads by Google 

The Local Service Ads by Google (LSAG) platform does not allow contractors to add language related to COVID-19. The biggest impact COVID-19 is having on LSAG is actual strategy adjustments where a contractor may change their business strategy, for example, to focus less on maintenance and instead focus primarily on replacement/installation. 


Google is actively working on removing any content that spreads false information about COVID-19 or makes claims about preventing the virus instead of seeking medical treatment. If you are creating content about Indoor Air Quality, use caution about what you claim these solutions can actually do to mitigate the transmission of the virus. 


Facebook has updated its advertising policy to protect users from individuals and companies trying to exploit the pandemic for financial gain. This means Facebook is prohibiting ads for products that refer to the coronavirus and COVID-19 in ways intended to create a panic or imply that their products guarantee a cure or prevent people from contracting it. For example, ads for face masks that imply they are the only ones still available, or claim that they are guaranteed to prevent the virus from spreading will not be allowed to run on Facebook, Instagram, or Facebook Display network.

Google Pledges Google Ads Credits

Google announced March 27 that they are pledging $340 million in Google Ads credits for small and medium-sized businesses in an effort to support businesses impacted by the COVID-19 pandemic. Details have not yet been shared regarding how much a typical business will receive or how far the credits will stretch, but they will be notifying eligible advertisers about available credits in the coming months. You can read ongoing updates from Google here

We Will Keep You Informed

The team at iMarket is evaluating other platforms and digital marketing mediums, and will continue to provide updates and adapt strategies as other changes come to light. Please contact your Marketing Coordinator with any questions, or contact us at 800-727-3920 to learn how iMarket can support your business. 

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Limited Functionality for Google My Business

Friday, March 20th, 2020

Due to the impact that COVID-19 is having on local businesses, Google recently enforced several global limitations to their Google My Business platform. 

The official statement from Google can be found here, but we also wanted to highlight some of the key limitations that will be temporarily impacting businesses globally: 

  • Businesses will be unable to receive new customer reviews
  • Businesses will be unable to respond to any existing reviews
  • No new Q & A will be published to Google My Business
  • Google is prioritizing reviews for edits critical to health-related businesses 
  • Google’s support team will manually review new listings, claims, and verifications for critical health-related businesses. If you have a new profile, you may experience delays in the verification process. 
  • There will be delays in general Google My Business support as they prioritize critical services

iMarket is closely monitoring the situation with Google My Business and will keep our clients apprised of updates and any impact to their businesses.

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