Join iMarket CEO, Gary Elekes, as he discusses the impact and opportunities of the Coronavirus Aid, Relief, and Economic Security Act (HR 748) for home service contractors. Gary will also be digging into the recent announcement from Google to offer $340 million in Google Ads credits to small businesses, and a similar grant announced by Facebook.
iMarket Solutions Blog
WEBINAR: Navigating the Current Economic Climate for Contractors
March 30th, 20205 Google Updates That Will Impact Home Services SEO in 2020
March 25th, 2020With 2020 in full swing, do you have all of the info you need to master Google’s search results? If your answer is no, our team is here to give you the details! Google pushes updates out on a daily basis, and the most frustrating part can be that most updates will have zero to little impact on your business, but you certainly don’t want to miss the ones that do. We’ve collected the top 5 Google updates that will have an impact on your business in 2020.
Limited Functionality for Google My Business
March 20th, 2020Due to the impact that COVID-19 is having on local businesses, Google recently enforced several global limitations to their Google My Business platform.
A Note to Our Contractor Partners about COVID-19
March 13th, 2020At iMarket, the health and well-being of our team members and our clients is our top priority. Like all businesses, we are closely monitoring the COVID-19 (coronavirus) pandemic, and wanted to share several steps we are taking to ensure the continued health and success of your business.
How to Respond to Online Reviews
March 11th, 2020Do you know how to respond to online reviews from your customers? You might think you’re doing fine with the positive reviews you receive, but you’re stumped when it comes to negative reviews. Maybe you’re one of those people who just feel a little unsure about the entire process. Luckily for you, we’ve got tips that are going to make you seem like an expert!
Email Marketing: Breaking Down Your Emails to Build Up Your Client Engagement
February 26th, 2020The key to email marketing for contractors is making the most of the limited attention spans of customers. Email segmentation helps you connect with quality leads and personalize your messages, all while keeping your customers fully engaged.
Digital Marketing Do’s and Don’ts for Contractors
January 29th, 2020Hate it or love it—marketing, specifically digital marketing, can be a powerful tool in growing your business. It can also be confusing, overwhelming, infuriating, and feel like a waste of money! If you want to grow your business, you have to market your company. However, if you want to reduce your marketing cost and improve your marketing performance you have to optimize your strategy. Here are some tips to help you along the way.
Connecting Your Brand Purpose to Your Vision
January 20th, 2020Last month we posted a blog about brand reputation and how you can improve your SEO results. Now, we want to go more in-depth about the connection between your brand and your vision. While we mentioned briefly the importance of understanding your brand and the importance of the “why,” we’d like to delve into how it relates to the “where.”
6 Paid Search Trends You Should Know
December 20th, 2019We’ve selected six paid search trends that we think you should know about which could help to improve your ability to reach your potential customers. There are certainly more than 6 trends to be aware of, but these are the trends that will help you the most when it comes to adapting your marketing strategy to ever-advancing technology.
