Landing (and Staying) in Your Customer’s Inbox

March 3rd, 2021

Retaining current customers and growing customer loyalty are two main benefits of email marketing. Without a strong email reputation, you could be losing out on customer engagement and added revenue. Let’s learn more about the importance of email reputation and how that applies to deliverability, what good or bad deliverability looks like, and some tips to maximize the deliverability of your email marketing campaigns.

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A Brief Guide for Using the Desktop “Messaging” Feature of Google My Business

February 17th, 2021

Did you know that Google My Business is adding a messaging feature to their desktop interface? Previously, a business could only respond to messages through the Google My Business mobile app. By adding this new feature to the desktop interface, it will be easier for local HVAC, Plumbing, and Electrical contractors to manage live chats as they come in. Read on to learn how to enable messaging.

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Contractor Connection: Q&A with Aire Texas and iMarket Solutions

January 22nd, 2021

What if you could sit down with leaders in the contracting space to learn how they continue to grow and scale their business? Gary Elekes, iMarket Solutions Co-Owner and CEO, did just that with Chad and Amanda Faith, owners of Aire Texas. Check out what they had to say!

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Tapping Into Emotional Marketing Through Storytelling

January 8th, 2021

When it comes to marketing, many businesses find it difficult to engage customers on an emotional level. This is where storytelling is an important tool: customers are more likely to recall a story than a talking point because storytelling engages the emotions. We’ll share five steps toward building an effective emotional marketing strategy.

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SEO Lessons Learned in the Time of COVID-19

December 11th, 2020

The biggest impact to businesses in 2020 has come from dealing with the spread of COVID-19. Adaptability has become vital, not only for the safety of your customers and employees, but to your business success. Take a look at the SEO lessons we’ve learned so far this year, and how they can apply to your contracting business.

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Beyond Google Ads: The Benefits of Using Microsoft Advertising

November 20th, 2020

Google targets a larger population than Microsoft, but statistics show that Microsoft targets a huge population of people that might actually be a demographic that you’re looking for. Learn more about what these statistics mean for your contracting business!

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Q4 Marketing Tips Part 2: Building Your Digital Brand

October 20th, 2020

What does your contracting business need to build your digital brand? You’ll need to consider your marketing plan as a whole, including traditional and digital media, which we covered in Part 1 of this 2-part blog series.

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Q4 Marketing Tips Part 1: Perfecting Your Marketing Plan

October 15th, 2020

The 4th quarter of the year is shoulder season for many contractors—October and November is the perfect time to examine your marketing efforts! Read on as we uncover the top Q4 marketing tips for contractors.

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Contractor Tips for Great Website Photos

September 29th, 2020

While stock photos can be useful to your website, it is always going to be a good idea to take custom photos for your website. Real photos of your team, trucks, and on-the-job activities can help establish trust and help you convert more leads.

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A Contractor’s Guide to Choosing the Right Marketing Agency

September 8th, 2020

Many companies offer digital marketing services, but few have the industry expertise and focus specifically on home services. Read on for several tips for discovering an agency partner that is dedicated to your business goals and overall success.

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