Your goal as an HVAC contractor is to turn homeowners in your service area into your customers. If you’ve ever tried to take your marketing into your own hands, you know that this goal is often a lot easier said than done. The first step to improving your customer interactions is mastering touchpoints.
iMarket Solutions Blog
Customer Conversion: The Journey from Homeowner to Customer
August 5th, 2019Lead Your Company to Growth with These 6 Principles
June 24th, 2019Struggling to keep up your business profits or keep your employees motivated? Good leadership is the foundation for setting and achieving the attitude, belief system and performance of your business as a whole. To truly keep motivation for business growth, you’ve got to change thinking patterns, and it all begins with instilling a solid set of principles for growth and execution.
Tips for Recruiting Top Talent
May 29th, 2019It might just be the most difficult part of the trade – how do you recruit top talent? You want the very best contractors, managers, and leaders on your team, but how do you go about finding them? Job candidates want to know that your company can not only provide the rewards and pay they deserve, but that it can also provide the training, support and development plans to advance their career.
The Top Myths about Paid Search (SEM): Part 2
May 28th, 2019In our previous blog post, we outlined some of the biggest myths out there regarding paid search, also known as Pay-Per-Click (PPC) advertising or Search Engine Marketing (SEM). We want to continue that discussion here. Even though those myths are the biggest, they’re not the only misplaced beliefs out there. Keep reading for a few […]
The Top Myths about Paid Search (SEM): Part 1
May 13th, 2019Running a contracting business without an online presence isn’t an option anymore. But what type of online marketing is right for your business? One method of marketing that’s gained popularity, but also skepticism, over the years is paid search. Also known as Pay-Per-Click (PPC) advertising and Search Engine Marketing (SEM), paid search is all about building strong accounts and analyzing the data to see how you can best optimize the data you find.
How Online Reviews Help Your SEO
April 30th, 2019It’s no secret that this type of “word of mouth” advertising is still very important. This is perhaps even truer, now that people can find information about your business within seconds with a simple click of a mouse. Google My Business heavily impacts the relationship between online reviews and your SEO efforts—what does this mean for you?
What Contractors Need to Know about Email Marketing
April 17th, 2019Email marketing is an extremely effective customer conversion method for contractors to have in their marketing toolbox, but what makes a good email marketing campaign? By anticipating your customer’s needs and giving them the experience they want, you maintain credibility and relevance, thereby increasing customer retention and improving your sales.
Preparing for the Spring Shoulder Selling Season
January 28th, 2019One of the most common challenges contractors face as spring approaches is pushing sales in the shoulder season. It’s something that you need a solid plan to overcome, as this potential loss of revenue can impact even the most successful contracting business.
