When it comes to marketing, many businesses find it difficult to engage customers on an emotional level. This is where storytelling is an important tool: customers are more likely to recall a story than a talking point because storytelling engages the emotions. We’ll share five steps toward building an effective emotional marketing strategy.
iMarket Solutions Blog
Tapping Into Emotional Marketing Through Storytelling
January 8th, 2021SEO Lessons Learned in the Time of COVID-19
December 11th, 2020The biggest impact to businesses in 2020 has come from dealing with the spread of COVID-19. Adaptability has become vital, not only for the safety of your customers and employees, but to your business success. Take a look at the SEO lessons we’ve learned so far this year, and how they can apply to your contracting business.
Beyond Google Ads: The Benefits of Using Microsoft Advertising
November 20th, 2020Google targets a larger population than Microsoft, but statistics show that Microsoft targets a huge population of people that might actually be a demographic that you’re looking for. Learn more about what these statistics mean for your contracting business!
Q4 Marketing Tips Part 1: Perfecting Your Marketing Plan
October 15th, 2020The 4th quarter of the year is shoulder season for many contractors—October and November is the perfect time to examine your marketing efforts! Read on as we uncover the top Q4 marketing tips for contractors.
Contractor Tips for Great Website Photos
September 29th, 2020While stock photos can be useful to your website, it is always going to be a good idea to take custom photos for your website. Real photos of your team, trucks, and on-the-job activities can help establish trust and help you convert more leads.
A Contractor’s Guide to Choosing the Right Marketing Agency
September 8th, 2020Many companies offer digital marketing services, but few have the industry expertise and focus specifically on home services. Read on for several tips for discovering an agency partner that is dedicated to your business goals and overall success.
Making the Most of Your Promotions to Attract Leads: Part 2
July 20th, 2020In the second installation of our 2-part blog series, we dive deeper into other types of promotions and methods for getting your promotions seen, such as by offering referral discounts, taking advantage of rebates, and by using social media to your advantage.
Making the Most of Your Promotions to Attract Leads: Part 1
July 6th, 2020Promotions have a huge impact on buyers, and successful promos can be key to attracting direct lead conversions. Take a look at our research and strategic recommendations, and be sure to check back for the conclusion of this 2-part blog series on how to make the most of your promotions.
