Digital Marketing Do’s and Don’ts for Contractors

January 29th, 2020

Hate it or love it—marketing, specifically digital marketing, can be a powerful tool in growing your business. It can also be confusing, overwhelming, infuriating, and feel like a waste of money! If you want to grow your business, you have to market your company. However, if you want to reduce your marketing cost and improve your marketing performance you have to optimize your strategy. Here are some tips to help you along the way.

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Connecting Your Brand Purpose to Your Vision

January 20th, 2020

Last month we posted a blog about brand reputation and how you can improve your SEO results. Now, we want to go more in-depth about the connection between your brand and your vision. While we mentioned briefly the importance of understanding your brand and the importance of the “why,” we’d like to delve into how it relates to the “where.”

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6 Paid Search Trends You Should Know

December 20th, 2019

We’ve selected six paid search trends that we think you should know about which could help to improve your ability to reach your potential customers. There are certainly more than 6 trends to be aware of, but these are the trends that will help you the most when it comes to adapting your marketing strategy to ever-advancing technology.

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Building Brand Reputation and Improving SEO

November 26th, 2019

In the traditional digital marketing agency setup, SEO and Brand Reputation are two entirely different entities, but could disassociating these two key areas be a mistake? We certainly think so! Learn more about how your company’s portrayal helps (or hurts) your SEO results.

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How Can You Attract More Website Traffic?

November 20th, 2019

Your website is the core of a successful digital marketing strategy. After all, 95% of customers find businesses online through their websites. But having a website with an attractive design, eye-catching calls-to-action, and friendly navigation doesn’t mean prospects will actually see it.

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Should Contractors Have a Blog?

November 6th, 2019

Without a blog on your company website, you’re missing a huge opportunity. Blogs provide a way to connect with your customers and community. They are an opportunity to show personality, and to give your company a voice that can separate you from other contractors in your service area. Not only is a blog the perfect chance for communicating with your customer base, but there are literally no downsides to having a well-maintained, informed, and frequently updated blog!

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How to Get Great SEO Results for Your Contracting Website

October 24th, 2019

Getting your website to rank on a search engine page means understanding how it indexes, analyzes, and then ranks a website. Search engines, including Google, have a large index of all the pages of all the websites they know, and your contracting website can only show up on search engine results pages (SERPs) if it’s in that database. This is where SEO (search engine optimization) comes in!

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Why Should Contractors Utilize Digital Marketing?

September 25th, 2019

When it comes to getting your name out there and converting local homeowners into loyal customers, there are many marketing methods that can help you along. Creating the right overall marketing strategy is an essential part in helping your contracting business grow. These days, this means creating a solid digital marketing strategy.

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HVAC Website Creation: What Makes Good Web Design?

September 18th, 2019

When you work in the contracting space, lead conversion can truly be a challenge. Part of the key to success is getting your word out to your service areas to attract leads in the first place. How do you do this? With a great website and supporting digital marketing campaigns.

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Recognizing the Value of Facebook for Contractors

August 19th, 2019

“Clicking”, “Liking”, and “Sharing” are all part of what enables Facebook to bring people closer together. But did you also know that you can better market your business with Facebook? Using Facebook as a marketing platform is a great way to keep your customers informed, develop your brand identity, and broaden your reach with new prospects.

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