April 17th, 2019
Email marketing is an extremely effective customer conversion method for contractors to have in their marketing toolbox, but what makes a good email marketing campaign? By anticipating your customer’s needs and giving them the experience they want, you maintain credibility and relevance, thereby increasing customer retention and improving your sales.
January 28th, 2019
One of the most common challenges contractors face as spring approaches is pushing sales in the shoulder season. It’s something that you need a solid plan to overcome, as this potential loss of revenue can impact even the most successful contracting business.
December 28th, 2018
Google’s organic search algorithm is updated hundreds of times every year, and in some cases multiple times each day. And while specific details surrounding the latest updates are not always shared, we know one thing is for sure. Google is rewarding websites that provide exceptional value to those who are visiting them.
November 28th, 2018
We’ve written before about the rise of secure protocols, and their increasing prevalence across the internet. This is largely due to the actions of Google, which has a vested interest in ensuring that the sites they index are as trustworthy as possible. Still, this is a deep topic, and our previous writings may have left […]
October 5th, 2018
Google is gearing up to automatically enable location extensions in Google Ads for all accounts. Starting at the end of October, owners of accounts will have to opt out if they don’t want this feature to start showing up in their existing pay per click advertising.
August 17th, 2018
iMarket Solutions is thrilled to announce it has made the Inc. 5000 list for the 4th year in a row. Over the years we’ve shared the list with dynamic companies and alumni such as PopSocket, Peloton, Swell, Yelp, Zillow, Pandora, LinkedIn and many more.
February 5th, 2018
Have you ever wondered why some websites start with HTTP, while others start with HTTPS? Or perhaps you’ve seen an indication in your browser that the website you’re viewing is “Secure” while others are not? In their infancy, security protocols were often used on sites that collected data sensitive to user privacy. Think along the […]
November 17th, 2017
It’s no secret that “change” is the only thing that ever stays the same when it goes to Google’s search results, and for home service contractors, the rate of that change has accelerated in 2017. We’re not just talking about the usual organic ranking algorithm updates, changes to the map pack, and general layout changes […]
August 30th, 2017
Since our founding in 2010, iMarket Solutions has put together an incredible group of individuals dedicated to the growth and success of the company. There have been a lot of accomplishments in the past 7 years, and ranking on the Inc. 5000 list is certainly a highlight. In fact, it’s been a highlight all 3 […]