What does your contracting business need to build your digital brand? You’ll need to consider your marketing plan as a whole, including traditional and digital media, which we covered in Part 1 of this 2-part blog series.
iMarket Solutions Blog
Q4 Marketing Tips Part 1: Perfecting Your Marketing Plan
October 15th, 2020The 4th quarter of the year is shoulder season for many contractors—October and November is the perfect time to examine your marketing efforts! Read on as we uncover the top Q4 marketing tips for contractors.
Contractor Tips for Great Website Photos
September 29th, 2020While stock photos can be useful to your website, it is always going to be a good idea to take custom photos for your website. Real photos of your team, trucks, and on-the-job activities can help establish trust and help you convert more leads.
A Contractor’s Guide to Choosing the Right Marketing Agency
September 8th, 2020Many companies offer digital marketing services, but few have the industry expertise and focus specifically on home services. Read on for several tips for discovering an agency partner that is dedicated to your business goals and overall success.
Making the Most of Your Promotions to Attract Leads: Part 2
July 20th, 2020In the second installation of our 2-part blog series, we dive deeper into other types of promotions and methods for getting your promotions seen, such as by offering referral discounts, taking advantage of rebates, and by using social media to your advantage.
Making the Most of Your Promotions to Attract Leads: Part 1
July 6th, 2020Promotions have a huge impact on buyers, and successful promos can be key to attracting direct lead conversions. Take a look at our research and strategic recommendations, and be sure to check back for the conclusion of this 2-part blog series on how to make the most of your promotions.
Key Updates to Google My Business and Google Ads with COVID-19
June 25th, 2020Google has brought their fair share of changes to their Google My Business and Google Ads products in an effort to adjust to changing business needs during the COVID-19 pandemic. We’ve summarized some of the most critical changes that could impact your contracting business.
Google Ads Grants Rollout in U.S.
June 19th, 2020Google announced they are rolling out Google Ads grants to eligible customers in the U.S. this week.
Using Brand Awareness to Stand Out and Build Business
June 1st, 2020Brand awareness can be defined as the extent to which consumers are familiar with the distinctive qualities or image of a brand of goods or services. Strong brand awareness is built with consistent, strategic messaging, and the right medium to get that message out.
