iMarket Solutions Blog : Posts Tagged ‘Audience Building’

Recognizing the Value of Facebook for Contractors

Monday, August 19th, 2019

“Clicking”, “Liking”, and “Sharing” are all part of what enables Facebook to bring people closer together. But did you also know that you can better market your business with Facebook?

Social media marketing offers businesses the opportunity to go where consumers are already “hanging out”. Through Facebook, you can speak directly to your customers in a low-key, low-pressure way, actively engaging them through your posts while emphasizing your company values. Using Facebook as a marketing platform is a great way to keep your customers informed, develop your brand identity, and broaden your reach with new prospects.           

Setting Up Your Facebook Business Page

When you create a Facebook Business Page, you’ll be able to share and post all sorts of things, such as videos, promotions your company is offering, upcoming events, information about specific brands and products, and information about your services. (And of course, some funny memes!)

Homeowners are always looking for great contractors in their area, and by setting up a Facebook Business Page, they’ll be able to find you much easier. In fact, by setting up and monitoring your page, your customers can actually provide recommendations to their friends through Facebook’s tagging / recommendation feature. 

Implementing Ads

Once your content is compelling enough to engage with your customers, consider advancing your strategy to the next level through Facebook advertising. Of course, advertisements are a great way to make consumers aware of a product or service, but they also have the ability to reach your audience based on your service area and common demographics. Once set up, Facebook will display your company’s advertisement across multiple platforms, such as Facebook, Instagram, Audience Network, and Facebook Messenger. 

In doing so, you’ll be able to market your promotions and compelling content to a wider audience directly in your service area. 

Using Facebook Insights

If you are a numbers person, then Facebook Insights is a great place to look at just how well your business is doing in the online community. With this great tool, you can look at things such as how many likes your business page has, the reach of your posts, the engagement on the page, and how well your posts are performing. It’s kind of like a mini version of getting a detailed SEO report from iMarket Solutions.

Facebook Can Drive More Traffic to Your Website

Through Social Advertising on Facebook, driving website traffic has never been easier. There are so many great ways that you can use Facebook to drive more traffic to your website. First off, you can use ads to direct people to your promotions pages. Additionally, you can post blogs from your site directly onto your Facebook page, with a link directing readers back to the site to read the blog. In fact, blogs are one of the best content sources to serve customers through social advertising to allow for a natural education to drive conversion. 

Consider Hiring a Social Media Expert

If you are truly looking to get the most out of your Facebook page, bring more traffic to your site, and engage with more prospects in your service area, then it is a good idea to consider hiring a social media expert to manage your accounts. Our social media team has a wealth of knowledge and a strategy that works within the home services industry to build a community around your brand. That way, you can focus on all things HVAC, plumbing, and electric while the experts handle the rest.

To learn more about how Facebook can help you, contact iMarket Solutions today. Dedicated to Contractor Success.

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